S28 The Perfect Month - Brand Identity
Sustain Nutrition is an ethical, unified voice creating optimism & wellbeing. They are an exclusively online business providing daily nutritional coaching, workout guides and bespoke meal plans.
StudioLRJ partnered with Sustain to create a new product designed to motivate their existing clientele. Introducing S28, the perfect month. S28 is a monthly competition where entrants receive a self score sheet document & 3 workout plans to choose from.
Taking features from the iconic Sustain Nutrition logo, we emphasised that despite this being a competition based on individuals, the entrants needed to feel part of a community; a team. This led to a sports style badge being created for this product.
What We Discovered
After sending out several questionnaires and drafts for user testing, it was apparent that the users also wanted to know what muscle groups they were working whilst working out.
To adhere to the Sustain mantra of being an educational service, we decided to use the anatomy of the human body to physically show the users each muscle group they worked during each exercise.
Picking the typefaces
Sustain Nutrition already had in place a typographic system, we decided that for the sake of continuity throughout the brand it would be best to adhere to this throughout any sub brands.
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