House Of 925 - Brand Identity

House of 925 is an independent online and in-store fashion retailer. Their aim is to provide a platform for you to experience a feel good factor through the various styles of clothes and accessories they stock, at an affordable price.


StudioLRJ partnered with House of 925 to create a new identity for the brand. The process began with researching brand competitors & leaders in the market to contribute towards the strategy. From that, StudioLRJ created a timeless identity that represents the vision of House of 925.

Art Direction
Branding
Graphic Design

The New Logo

The old logo lacked connection and communication to the public and was iconically weak when placed on branded applications. We revisited the brand values and designed a new, strong brand that combines both sides of the fashion world, the affordable high street & the high end vogue.

Old Identities

New Identities

Picking the typefaces

We updated the typefaces so that it clearly communicated both the modern high street and high end department store styles. The typefaces compliment each other enough to work together but also contrast in order to def ine separate ends of the style spectrum.

Montserrat
Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890!@£$%^&*() SemiBold

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890!@£$%^&*() Didot Regular 
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890!@£$%^&*()
Medium

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890!@£$%^&*() Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890!@£$%^&*() Bold 
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890!@£$%^&*()

Have an idea?

StudioLRJ

Apt.14 Gardenhurst
45 Cardigan Road
Leeds
LS6 1WD

07933390524
liam@studiolrj.co.uk