House Of 925 - Brand Identity
House of 925 is an independent online and in-store fashion retailer. Their aim is to provide a platform for you to experience a feel good factor through the various styles of clothes and accessories they stock, at an affordable price.
StudioLRJ partnered with House of 925 to create a new identity for the brand. The process began with researching brand competitors & leaders in the market to contribute towards the strategy. From that, StudioLRJ created a timeless identity that represents the vision of House of 925.
The New Logo
The old logo lacked connection and communication to the public and was iconically weak when placed on branded applications. We revisited the brand values and designed a new, strong brand that combines both sides of the fashion world, the affordable high street & the high end vogue.
Picking the typefaces
We updated the typefaces so that it clearly communicated both the modern high street and high end department store styles. The typefaces compliment each other enough to work together but also contrast in order to def ine separate ends of the style spectrum.
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45 Cardigan Road