Air BnB - Belong Anywhere

In order to empower Airbnb's existing community whilst reaching out to new custom I decided to utilise the pin head icon, commonly known as the destination icon on a smartphone. In it's most abstract form it can be used to represent people, and, when overlapping each other, it creates a symbol of trust. In cases of more than two pins being brought together, it begins to imply a sense of community and growth, being paired up with the tagline, "Belong Anywhere" encapsulates the utopian message of the campaign.

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