In order to empower Airbnb's existing community whilst reaching out to new custom
I decided to utilise the pin head icon, commonly known as the destination icon on a smartphone.
In it's most abstract form it can be used to represent people, and, when overlapping each other,
it creates a symbol of trust. In cases of more than two pins being brought together, it begins to imply a
sense of community and growth, being paired up with the tagline, "Belong Anywhere" encapsulates the utopian
message of the campaign.